OUR INSIGHTS


HARVARD BUSINESS REVIEW: GIVE YOUR CUSTOMERS THE “TRUE VALUE TEST”

A gap between an organization’s perceived and true value impedes growth.   This article provides a tool for determining whether an organization has such a gap, and describes the approach for closing it by developing and delivering a value narrative that provokes desired transactional behaviors.

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STANFORD SOCIAL INNOVATION REVIEW: BUILDING A STRONG “VALUE NARRATIVE”

Getting strong, persistent revenue is critical for scaling the impact of mission-driven nonprofits. This requires a precision approach to communications—with a clear definition of business success and a compelling value narrative that’s well understood internally and well communicated externally.

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THE DEAL: GETTING AN OPTIMUM EXIT PRICE

The impact of strategic communications on a company’s exit price can be great. The incremental value varies based on the company’s sector, its existing capabilities, the complexity of the business and related intangibles, and the exit strategy.

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BEST’S REVIEW: CHANGING PLANS

Given the complexity and potential risks, companies that want to succeed at selling hybrid annuity products in worksite retirement plans must employ a comprehensive and integrated communications strategy.

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INVESTMENT NEWS: DEVISE A PLAYBOOK TO STEM CLIENT ATTRITION IN THE FACE OF ADVISER TURNOVER

Each time an adviser leaves a wire house, it’s a mini-crisis for that firm. Designing a tailored crisis “playbook” and implementing a systematic crisis intervention program is the most effective way to retain client assets.

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