TOOLS + SOLUTIONS

From decades of experience working with Fortune 500 and entrepreneurial clients, we’ve found that organizations — regardless of size or sector — are held back not by a lack of visibility but by a disconnect between their perceived value and their true value.

Tager&Co. works with clients to develop a more productive positioning strategy, refining organizations’ targets and building a powerful value narrative. We then translate this narrative into communications that provoke desired behaviors.

As one of our clients said, “What you’re really talking about is a much more effective way to sell.”

Yes.

Our Connect True Value™ system is a collaborative approach that integrates strategy, execution and training.

VALUE NARRATIVE DEVELOPMENT

Developing a true value narrative is the foundational first step for accelerating growth. It starts with strategic positioning – determining who the organization particularly serves and the distinct benefits these targets receive. It entails building a persuasive case based on the targets’ priority issues. The true value narrative enables organizations to optimize the impact of their sales, marketing and corporate communications.

Key deliverables:

  • Positioning strategy statement
  • Targets’ top issues/selling platforms
  • Roadmap to align communications with strategic positioning

This core offering delivers immediate tangible and intangible benefits, and is highly efficient. Our dynamic research process – the questions we ask and hypotheses we test – demonstrates deep understanding and genuine concern about the targets’ needs. Beyond capturing insights that inform our recommendations, our process allows us to gain critical buy-in and support from internal and external audiences along the way.

NARRATIVE TEST

Determine the real issues before attempting to treat them. Our test is a fast and effective way to diagnose any gap between an organization’s perceived and true value.

Tager&Co. reviews company communications and interviews the leadership team to determine what each member considers the organization’s positioning strategy and distinct value.

Next, we conduct individual, strategic discussions with a representative sample of key targets, drawing out their views of the organization’s value based on existing communications.

Our approach reveals inconsistent or conflicting perspectives internally as well as any differences in how the organization is valued by its targets.

This exercise has proven valuable for addressing both top-down business strategy issues and bottom-up communications execution opportunities.

STRATEGIC POSITIONING WORKSHOP

Many business leaders are so focused on short-term revenue and operational effectiveness that they continually put off strategic positioning, which is essential for creating competitive advantage. This workshop provides a fast, cost-effective way to jumpstart the most important initiative for achieving sustainable growth.

Deliverables include a positioning statement that conveys who the organization particularly serves and the compelling value these targets derive.

This internal exercise saves significant time, money and headaches by getting everyone on the same page before additional investments in branding, marketing and other communications are made.

NARRATIVE UPDATE

Things change. New opportunities, new challenges. To stay salient, it’s critical to update and refine the true value narrative.

This maintenance service is typically an event-driven engagement around acquisitions and key new hires that expand an organization’s capabilities, or following regulatory and other changes to the competitive landscape.

TRANSLATION & CONTENT DEVELOPMENT

Investing in strategic positioning and developing a strong value narrative is only worthwhile if the narrative is translated consistently across the entire portfolio of communications — sales and marketing, investor, internal, etc. Some clients engage us to work alongside their teams to provide guidance on such execution, and others outsource these activities to Tager&Co.

From thought leadership — studies, white papers and byline articles — to sales presentations and speeches, Tager&Co. executes at the highest level, because our team members have the experience and proficiency to go deep into the client’s industry and organizational issues.

We develop the study about building an infrastructure to compete for institutional assets and the panel discussion agenda for a plenary session at a global private equity conference. We write the technical article on priorities for Class 1 railroads to improve their operating ratios, the investor flip book for a long/short hedge fund, the webinar on IT due diligence when investing in the middle market, and other specialized communications.

We’ve refined the strategic positioning of a $1.5 billion professional services firm, and coined issues that provoked their best prospects to hire them. We’ve developed presentations for CEOs and business unit heads to promote their business strategy to leadership, and shaped management training to improve cross selling.

MEDIA RELATIONS

The 60 Minutes profile, the cover story in The Wall Street Journal, the Opinion page column in The New York Times — these are game-changing events that dramatically increase sales, spark partnerships and influence public policy. Our media results have generated so much demand that clients have had to invest in new systems and bolster capacity to handle the inflow of business opportunities.

Clients who demand the highest impact turn to Tager&Co.’s elite team for its experience, expertise, relationships and precision approach. Our results are a means to an end — growth.

MESSAGE DELIVERY TRAINING

This training helps executives and other spokespeople capitalize on communications opportunities by delivering the organization’s value narrative successfully. The goal is to help participants maximize the impact of all unscripted platforms, from media interviews to investor Q&A sessions and conference panels.

Key benefits:

  • More effective, confident spokespeople
  • Key issues identified to inform future communications execution
  • Increased appreciation of the role of communications in helping business leaders achieve their business goals; strong buy-in and participation

Our program is especially helpful for technical experts who’ve been elevated into leadership roles, and must excel at delivering messages, not just answering questions — a completely different skill.

The Tager team's sector-specific knowledge enables us to bring critical insights and simulate real-life situations, ensuring the most productive experience for participants.

PORTFOLIO ALIGNMENT & CAPABILITY TRANSFER

Tager&Co. works alongside the client to review and optimize the pipeline of marketing and communications initiatives across business areas. We demonstrate best practices for integrating the value narrative into the portfolio of sales, marketing, investor relations, internal communications, public relations and government relations vehicles.

This alignment service provides a smooth transfer of capabilities to clients with the internal resources to assume execution going forward.

STRATEGY & ALIGNMENT

VALUE NARRATIVE DEVELOPMENT

Developing a true value narrative is the foundational first step for accelerating growth. It starts with strategic positioning – determining who the organization particularly serves and the distinct benefits these targets receive. It entails building a persuasive case based on the targets’ priority issues. The true value narrative enables organizations to optimize the impact of their sales, marketing and corporate communications.

Key deliverables:

  • Positioning strategy statement
  • Targets’ top issues/selling platforms
  • Roadmap to align communications with strategic positioning

This core offering delivers immediate tangible and intangible benefits, and is highly efficient. Our dynamic research process – the questions we ask and hypotheses we test – demonstrates deep understanding and genuine concern about the targets’ needs. Beyond capturing insights that inform our recommendations, our process allows us to gain critical buy-in and support from internal and external audiences along the way.

NARRATIVE TEST

Determine the real issues before attempting to treat them. Our test is a fast and effective way to diagnose any gap between an organization’s perceived and true value.

Tager&Co. reviews company communications and interviews the leadership team to determine what each member considers the organization’s positioning strategy and distinct value.

Next, we conduct individual, strategic discussions with a representative sample of key targets, drawing out their views of the organization’s value based on existing communications.

Our approach reveals inconsistent or conflicting perspectives internally as well as any differences in how the organization is valued by its targets.

This exercise has proven valuable for addressing both top-down business strategy issues and bottom-up communications execution opportunities.

STRATEGIC POSITIONING WORKSHOP

Many business leaders are so focused on short-term revenue and operational effectiveness that they continually put off strategic positioning, which is essential for creating competitive advantage. This workshop provides a fast, cost-effective way to jumpstart the most important initiative for achieving sustainable growth.

Deliverables include a positioning statement that conveys who the organization particularly serves and the compelling value these targets derive.

This internal exercise saves significant time, money and headaches by getting everyone on the same page before additional investments in branding, marketing and other communications are made.

NARRATIVE UPDATE

Things change. New opportunities, new challenges. To stay salient, it’s critical to update and refine the true value narrative.

This maintenance service is typically an event-driven engagement around acquisitions and key new hires that expand an organization’s capabilities, or following regulatory and other changes to the competitive landscape.

IMPLEMENTATION SERVICES

TRANSLATION & CONTENT DEVELOPMENT

Investing in strategic positioning and developing a strong value narrative is only worthwhile if the narrative is translated consistently across the entire portfolio of communications — sales and marketing, investor, internal, etc. Some clients engage us to work alongside their teams to provide guidance on such execution, and others outsource these activities to Tager&Co.

From thought leadership — studies, white papers and byline articles — to sales presentations and speeches, Tager&Co. executes at the highest level, because our team members have the experience and proficiency to go deep into the client’s industry and organizational issues.

We develop the study about building an infrastructure to compete for institutional assets and the panel discussion agenda for a plenary session at a global private equity conference. We write the technical article on priorities for Class 1 railroads to improve their operating ratios, the investor flip book for a long/short hedge fund, the webinar on IT due diligence when investing in the middle market, and other specialized communications.

We’ve refined the strategic positioning of a $1.5 billion professional services firm, and coined issues that provoked their best prospects to hire them. We’ve developed presentations for CEOs and business unit heads to promote their business strategy to leadership, and shaped management training to improve cross selling.

MEDIA RELATIONS

The 60 Minutes profile, the cover story in The Wall Street Journal, the Opinion page column in The New York Times — these are game-changing events that dramatically increase sales, spark partnerships and influence public policy. Our media results have generated so much demand that clients have had to invest in new systems and bolster capacity to handle the inflow of business opportunities.

Clients who demand the highest impact turn to Tager&Co.’s elite team for its experience, expertise, relationships and precision approach. Our results are a means to an end — growth.

TRAINING & CAPABILITY TRANSFER

MESSAGE DELIVERY TRAINING

This training helps executives and other spokespeople capitalize on communications opportunities by delivering the organization’s value narrative successfully. The goal is to help participants maximize the impact of all unscripted platforms, from media interviews to investor Q&A sessions and conference panels.

Key benefits:

  • More effective, confident spokespeople
  • Key issues identified to inform future communications execution
  • Increased appreciation of the role of communications in helping business leaders achieve their business goals; strong buy-in and participation

Our program is especially helpful for technical experts who’ve been elevated into leadership roles, and must excel at delivering messages, not just answering questions — a completely different skill.

The Tager team's sector-specific knowledge enables us to bring critical insights and simulate real-life situations, ensuring the most productive experience for participants.

PORTFOLIO ALIGNMENT & CAPABILITY TRANSFER

Tager&Co. works alongside the client to review and optimize the pipeline of marketing and communications initiatives across business areas. We demonstrate best practices for integrating the value narrative into the portfolio of sales, marketing, investor relations, internal communications, public relations and government relations vehicles.

This alignment service provides a smooth transfer of capabilities to clients with the internal resources to assume execution going forward.